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Search Engine Optimization |
Internet usage and the number of daily searches continue to increase at a steady rate. Consequently, a customized Search Engine Marketing (SEM) Program, including Search Engine Optimization (SEO) and Pay-Per-Click (PPC), has become mandatory for driving targeted traffic to your site!
Contact us today to get started immediately!
Here is how mindSHIFT can help:
1. Preliminary Website Analysis
The initial step of our SEM strategy is to conduct a thorough analysis of your existing website:
- Search Engine Spider Simulator – What do the search engines see when they spider your website?
- Link Popularity Check – How many incoming links are there to your website?
- Search Engine Saturation – How many pages of your website are currently indexed by the search engines?
- Keyword Analysis – Are you using keywords? Are they optimized? Are people searching for those keywords?
- Are you effectively using title, meta description and keyword tags?
- How optimized is your content - Keyword placement? Keyword density?
- Which tools are you using to track your website statistics?
- How does a Sponsored Link Program fit into your overall online marketing strategy?
2. Website Optimization
The overall objective is to increase your ranking on the various search engines for targeted keywords (or keyword phrases). Targeted keywords are those that have a significant amount of searches being done for them but not an overwhelming amount of competition. There is a proven optimum ratio of searches to competition, which plays a large part in our selection of relevant effective keywords.
During our initial meeting we will also ask many questions about your business. It is our objective to learn your business so that we may provide you with a highly effective, customized solution.
Our SEM Team will then dig into your website and make adjustments to keep up with ongoing changes in the search engines’ algorithm. This helps to ensure that your website achieves and maintains high ranking for your targeted keywords. This includes site programming and coding.
The number one element necessary to achieving high ranking on the search engines is good content. As the saying goes, “Content is king!” We work with you to rewrite your content (as necessary) by analyzing keyword density and placement, proper formatting, etc.
Every aspect of your website’s graphic design and programming code is also reviewed and adjustments are made as necessary to keep up with algorithm changes on the various search engines.
Our efforts are mainly concentrated on the top 3 search engines: Google, Yahoo! and MSN (Live), although we do submit your site to the top 100 search engines and directories.
3. Link Building Strategy
The number two element which search engines consider important is the quantity, relevance and quality of incoming links to your website. So if content is king, then linking surely is Queen! We will work with you to identify relevant search engines, directories and sites, and contact them on your behalf to secure incoming links.
4. PPC Management
A customized Sponsored Link Program can be a powerful addition to your overall online marketing strategy.
PPC Management typically includes:
- Creating a Google AdWords account
- Creating a Google Analytics account and applying GA tracking tags to all applicable website pages
- Integrating Google Conversion Tracking code into all applicable website pages
- Reviewing client ad budget
- Creating campaigns, ad groups, and text ads
- Researching and creating optimized keyword lists
- Researching optimal bid amounts and applying to chosen keywords
- Assigning site pages to ads
- Setting monthly budgets
- Performing quality assurance and testing
- Launching the PPC campaign!
Ongoing PPC Management support includes:
- Weekly monitoring, tracking and analysis
- Weekly campaign budget tweaks
- Monthly ROI reporting
5. Web Statistics
Your website statistics are a true gauge of the effectiveness of your SEM strategy. As part of our online marketing strategy we will set up an account for you on Google Analytics and code your web pages. This enables us to track your website traffic and performance.
6. SEM Support Contract
The support contract provides you flexibility through a block of hours every month you can split as needed between your SEO and PPC management campaigns, as well as making updates to your website to support these initiatives.
The results of ongoing SEM efforts and website adjustments to maintain high ranking are analyzed and reported on monthly. Key parameters are highlighted and compared to previous months.
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Testimonials:
“Invision has done an amazing job in Search Engine Optimization for Aireco Real Estate Corp. In a very quick time they have succeeded in putting us on the first page in either the 1st or 2nd position on Google, Yahoo! and MSN for the search terms we felt were important in getting traffic to our website.”
- Robert Desmond, President, Aireco Real Estate
“Initially, all I wanted was a simple website. However, after meeting with their experienced sales and design team, we gave them the go ahead for logo development, SEO program, SEO maintenance and a sales brochure. Within 30 days, we were listed number one on Google and number eight on Yahoo!. We secured one new customer and several serious inquiries during this time. Invision advised me to “get on board” 9 years ago, I don’t know why I waited so long.”
- Jim O’Rourke, President, Excel Commercial Maintenance
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Contact us to get started today!
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